1935 HEUBLEIN MILSHIRE DISTILLERY GIN HARTFORD CLUB COCKTAIL LIQUOR BAR AD 31051


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Location: Branch, Michigan, United States
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Item: 275772754242

eBay DATE OF ** ORIGINAL ** INSERT PHOTO / COVER / PRINT: 1935 CITY / TOWN-STATE: DETAILS: HARTFORD CONNECTICUT MANHATTAN MARTINI DRY BRONX MILSHIRE DRY GIN WAITER DISTORTED DRINKS SCIENCE LABORATORY EXPERIMENT Heublein Inc. (also known as Heublein Spirits) was an American producer and distributor of alcoholic beverages and food throughout the 20th century. During the 1960s and 1970s its stock was regarded as one of the most stable financial investments, earning it inclusion in the Nifty Fifty. History Heublein began as a restaurant founded in 1862 in Hartford, Connecticut, by Andrew Heublein, a German American entrepreneur. His two sons, Gilbert F. and Louis, soon joined the business. In 1875 they accepted a large order for pre-mixed martini and manhattan cocktails for the annual picnic of the Governor’s Foot Guard. Rain forced the event’s cancellation. When a restaurant employee whom the brothers had instructed to dispose of the canceled cocktails several days later determined them to have withstood shelf storage safely, they began selling the pre-mixed cocktails from the restaurant. So popular were the ready-made cocktails that Heublein built a distillery just to satisfy the demand. When the focus of Andrew Heublein’s business turned more heavily toward its lucrative line of ready-made cocktails in 1890, he transferred the business to his sons, and it became Gilbert F. Heublein and Bro. In 1906, the business acquired the rights to distribute (and later produce) A1 Steak Sauce for the US market, under license from Brand & Co. Ltd. of Vauxhall, London, UK. Heublein began selling it in the US under the name “Brand’s A.1. Sauce”. It was a decidedly secondary sideline to Heublein’s thriving cocktail business, with its promotions and advertising copy aimed at the carriage trade, delivering to hotels and even directly to the consumer at home. When it incorporated in the State of Connecticut on December 2, 1915, Heublein already had offices in New York as well as Hartford. Upon the enactment of Prohibition in 1920, Heublein’s “secondary sideline” of A.1. Sauce served as a fortunate savior, when the production, transportation and sale of all other Heublein products became illegal in the US for the next thirteen years. In 1938 Heublein acquired all rights to Smirnoff Vodka, a brand that had been produced in Russia prior to the October Revolution. Heublein is credited with popularizing vodka in the United States by marketing Smirnoff as “White Whiskey” with the phrase “leaves you breathless”, possibly the source of the mistaken belief that vodka on the breath conveys no aroma of alcohol. Smirnoff became one of Heublein’s most successful brands. Heublein also acquired distribution rights in the United States to many other international spirits, wines, and beers that include Irish Mist liqueur, Harvey’s Bristol Cream, Don Q Rum, Jose Cuervo, Black & White, Bell’s whisky, Lancer’s wines, Guinness Stout, and Bass Ale. Heublein also held American import and distribution rights to such non-alcoholic beverages as Perrier mineral water and Rose’s Lime Juice. Heublein’s line of pre-mixed alcoholic cocktails comprised such traditional drinks as Manhattans, martinis, stingers, sidecars, and daiquiris, as well as such trendy drinks as the Brass Monkey, Pink Squirrel, Hobo’s Wife, in addition to such Tiki drinks as the Mai Tai, Dr. Funk, and Navy Grog. In 1969, Heublein began selling some of these cocktails in eight-ounce cans. In the 1970s, Heublein introduced “Malcolm Hereford’s Cow”, a new line of flavored milk, 30-proof beverage (15% alcohol) that was popular primarily with women in particular, and college students of either gender. It became a fad briefly before vanishing into obscurity. Heublein purchased Hamm’s Brewery in 1965, sold it in 1973 to a group of Hamm’s wholesalers, from whom Olympia Brewing Company bought it in 1975. It also made many acquisitions outside of the liquor market, including Grey Poupon in 1936, Kentucky Fried Chicken in 1971, and Hart’s Bakeries in 1972. In 1969, Heublein purchased a majority stake in United Vintners, which owned Inglenook, for $100 million. That same year, Heublein also purchased Beaulieu Vineyards for $8.5 million. These acquisitions gave Heublein one of the largest winemaking operations in the United States. ARTIST: THEME: EXTRA INFO (TEXT & IMAGE): BLACK AND WHITE INSERT PHOTOGRAPHY CAN EVOKE MANY MOODS / EMOTIONS…. WHEN FRAMED FOR DECOR USE. THESE INSERT PHOTO’S COME FROM VINTAGE PERIODICALS AND MOST OFTEN ARE THE *ONLY* GIVEN SOURCE OF THAT PHOTO. HAVING NEVER BEEN AVAILABLE FOR PURCHASE IN OTHER FORMATS THESE INSERT PHOTO’S ARE UNIQUE IN THIS FORM. THEY MAT AND FRAME UP WONDERFULLY WELL FOR THE WALL DECOR OF ANY HOME OR OFFICE. BLACK AND WHITE PHOTOGRAPHY HAS THAT DISTINCTIVE TOUCH OF ROMANTICISM AND NOSTALGIA THAT, THEREFORE, MAKES THEM BASICALLY TIMELESS IN STYLE. CONDITION: CLEAN, PERFECT FOR FRAMING AND DISPLAYING. ADVERT SIZE: SEE PHOTO – DIMENSIONS AT SIDES ARE SHOWN IN INCHES DESCRIPTION OF ITEM: A GREAT VINTAGE ORIGINAL B/W INSERT PHOTO. INSERT PHOTO’S ARE CAREFULLY REMOVED FROM VINTAGE PERIODICALS AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING. MARGINS ARE INCLUDED IN ADVERT SIZE. **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. THE ADVERT OR ARTICLE YOU RECEIVE WILL BE CRISP AND LEGIBLE, WE HAVE PURPOSEFULLY BLURRED THE IMAGE A LITTLE. At ADVERTISINGSHOP (DIVISION OF BRANCHWATER BOOKS) we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. ALL items we sell are ORIGINAL and 100% guaranteed — (we code all our items to insure authenticity) —- we stand behind this. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend to you wonderful historic graphics of the past. PLEASE LOOK AT OUR PHOTO’S CLOSELY AS THEY ARE IMAGES OF THE PRODUCT BEING SOLD….. NOT STOCK PHOTO’S We ship via United States Postal Service. We have a 3 day handling time not including weekends or holidays. A Note to our international buyers (Including Canada). Please read before placing a bid or buying an item: **Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer’s responsibility. Please check with your country’s customs office to determine what these additional costs will be prior to bidding/buying on items. These charges are normally collected by the shipping company or when you pick the item up, this is not an additional shipping charge. We do not mark merchandise values below value or mark items as GIFTS, US and International government laws prohibit this so please don’t ask us to. We are not responsible for shipping times to international buyer’s. Your country’s customs may hold the package for a month or more. **We pride ourselves on quality products, great service, accurate gradations and fast shipping.** YOUR AD WILL BE SHIPPED ROLLED IN A PROTEctive PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS (TAPED FOR EXTRA PROTECTION). –If you cannot give 5 star rating please contact us so we may attempt to remedy the problem, Thank you.– –Add ADVERTISINGSHOP to your seller favorite list today! We will be adding vintage and unusual advertising almost daily.– Please visit our EBAY STORE: to find more vintage collectibles. Just click on the BOOK below. Branchwater Books and Ephemera 31051 Powered by SixBit’s eCommerce Solution

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