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Publication Year:1995
Type:Audiobook
Format:Cassette
Language:English
Book Title:Taking Charge Of Your Business And Your Life
Author:Michael Gerber
Publisher:Nightingale Conant
Genre:Personal & Professional Development,Self-Help
Topic:Self-Help,Self-Improvement,Success
Yes we combine shipping for most multiple item purchases.Add multiple items to your cart and the combined shipping total will automatically be calculated. 1995 Michael Gerber Taking Charge Your Business & Life 6-Cassette Tape Program Eighty percent of allbusinesses fail in their firstfive years!When you are facing clownthose kind of odds, you’d betterknow exactly what you are doingbefore you take the plunge.Business guru MichaelGerber knows that most small-business enterprisers are notgetting what they want out oftheir businesses. And thechances are slim that they everwill—because the majority ofbusiness owners are missingthe fundamental point: The soleand specific reason to buildyour own business is to provideyou with a better life—and moreof it. Period.Great businesses takeordinary people and leveragethem with extraordinary sys-tems. Michael Gerber will giveyou the practical know-howto build your own system andto become a “BusinessDevelopment Specialist.”Success lies in the system!Gerber knows that for a busi-ness to be prosperous it mustfunction like a powerfulmachine. The type of business isirrelevant—a precise system ofdynamic interplay between theconnected parts shouldbe in place. The well-plannedsystem will, once started, chugalong continually and pre-dictably, transporting you tothe better life of which you’veonly dreamed.After all, your businessshould make it possible foryou to do whatever you wish,whenever you wish, whilecontinuing to produce excep-tional results. . . without you!That is your fundamental goal—dispensability!Gerber will:•Show you the ThreeEssential Components ofBusiness Development—Innovation, Quantification, andOrchestration.•Teach you the important ques-tions to ask in order to nurturean extraordinary business.•Reveal the five skills vital tothe entrepreneur—Discrimination, Concentration,Organization, Innovationand Communication.Gerber’s refined techniquesfor entrepreneurs enumeratehow to successfully build a busi-ness that will soar in both boom-ing and sagging economic mar-kets. Learn to focus on theresults, not the work, and to seeyour business as your product.You’ll also hear:Gerber’s 7 Steps of BusinessDevelopment:Development of your Primary AimDevelopment of your Business PictureOrganizational DevelopmentManagement DevelopmentPeople DevelopmentMarketing DevelopmentSystems DevelopmentLet Michael Gerber teachyou to work on your business,not in it, to create a perfectturnkey operation—a perfectmoney machine—that deliverspredictable results, day after day,whether you are thereor not.Producers: Laurie Pentell,Sue TelingatorEngineer: David BragmanMichael Gerber—A business visionary, entrepreneur and noted author, Gerber is a popularkeynote speaker who has delivered his message to business audiences throughout the world.Chairman and CEO of GERBER Business Development Corporation, he has grown his ownbusiness from humble beginnings in 1977, to the multi-million dollar venture it is today. He isthe author of two highly acclaimed business books, The E-Myth: Why Most Businesses Don’tWork and What to Do About It and The Power Point.SIDE 1-GOING TO WORK ON YOUR BUSINESS, NOT IN ITBusinesses that fail: the staggering statistics. Being extraordinarilyeffective at the wrong things. Why our businesses do not work. Giveme more life: the sole purpose of a business. The entrepreneurialmyth. A story about IBM. Buying your own business every7 day. Thepurpose of a business.SIDE 2-CREATLNG THE PERFECT TURNKEY OPERATIONRay Kroc and die Turnkey Revolution. Why great businesses look forordinary7 people. More life, more control. Two reasons why people gointo business. Three essential components of the businessdevelopment process: innovation, quantification and orchestration.SIDE 3-7 STEPS TO BUILDING YOUR BUSINESS (PART I)Focusing on results, not on work. The first four of the seven steps of abusiness development program: developing your primary7 aim,deciding how big your business will be, focusing on organizationaldevelopment and creating management development.SIDE 4-7 STEPS TO BUILDING YOUR BUSINESS (PART 2)The final three of the seven steps of a business development program:maintaining people development, identifying marketing developmentand four categories of preference, and producing visual development.Point of view is everytliing. What is your business system?SIDE 5-DEVELOPING YOUR ESSENTIAL BUSINESS SKILLSThe skill of concentration and “being here” all the time.Discrimination: a skill that helps you choose between important andless important things. Organization and the fight against chaos.Innovation: die continuous process of asking questions. The skill ofcommunication. Four statements to consider when creating yourbusiness’ primary7 aim.SIDE 6-LEARNLNG TO PACKAGE YOUR BUSINESSBeing more alive as your purpose in life. Making a commitment toyourself. What it will take to sell your business. Creating a newproduct. What is die single most compelling reason people willchoose your business over every other? The key role of keyfrustrations.SIDE 7-ORDINARY PEOPLE, EXTRAORDINARY RESULTSWhat is at the center of your business? Defining the key frustrationsof people who work in a business like yours. Four categories ofpreference: visual, emotional, functional and financial. Determiningwhat your customer needs to hear The story of a banker.SIDE 8-KNOWING WHEN TO FOLLOW THE RULESReviewing an organizational chart. The real marketing function. Thewar of the three functions: operations., marketing and finances.Three sets of rules for any business: relationship, ownership andemployeeship. Talcing a position.SIDE 9-HOW TO CREATE THE IDEAL MARKETING PLANProduct, brand and marketing. Educating your consumer. Threekinds of consumers: tactile, neutral and withdrawal. Experimentalbuyers, transitional buyers and traditional buyers. Returning to yourcentral demographic model. Why you shouldn’t try to positionyourself for everyone.SIDE 10-STRUCTURING YOUR ORGANIZATIONPutting it into questions: a true task of organizing. Adopting apreliminary7 objective, creating planning assumptions and devising aforecast. Creating an operating budget. Benchmarks as transitionalobjectives. Two forms of work: routinized and special projects.Planning, details and deadlines.SIDE 11-DEFINING YOUR CUSTOMERSExamining our fives through our businesses. The subject of peopledevelopment. An effective ad: people with passion, people with heart.The process of hiring someone. What’s the story7 of your business?The power of the hiring seminar.SIDE I2-GOING BACK TO THE RITZ-CARLTON BASICSA story about the Ritz-Carlton Hotel. The 20 basics. A review of thepeople development process. Building your business with heart andpassion, powerfully. Conclusion.
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