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Book Title:21st Century Fmcg Consumer Marketing : Creating Customer Value by Putting Consumers at the Heart of Fmcg Marketing Strategy
Item Length:8.3in
Item Height:0.2in
Item Width:5.8in
Author:Manal Haddad
Format:Trade Paperback
Language:English
Topic:General
Publisher:Lulu Press, Inc.
Publication Year:2016
Genre:Business & Economics
Item Weight:5 oz
Number of Pages:110 Pages
Please refer to the section BELOW (and NOT ABOVE) this line for the product details – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – Title:21St Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At The Heart Of Fmcg Marketing StrategyISBN13:9781483444369ISBN10:1483444368Author:Haddad, Manal (Author)Description:An Effective Marketing Strategy Helps In Aligning Company Goals To Its Strategies, Improve Overall Performance And Perk-Up Sales And Revenues The Evolving Nature Of Consumer Needs And Requirements In The Fmcg Industry Means That Companies Today Have To Completely Overhaul Their Current Marketing Strategies And Make It Relevant To The Current Times This Book Will Provide Detailed Insight Into The Thinking Of Today’s Consumers Towards Fmcg Products The Book Will Highlight The Paradigm Shift In Consumer Mindset That Has Created Challenges And Opportunities For The 21St Century Companies Fundamental Issues, Risks, And Challenges Will Be Looked Into To Provide Answers To The Three Magical Questions: What’s Changed? How To Adapt? And What’s Next? Binding:Paperback, PaperbackPublisher:Lulu Publishing ServicesPublication Date:2016-01-27Weight:0.31 lbsDimensions:0.23” H x 8.27” L x 5.83” WNumber of Pages:110Language:English
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