$15.0 Buy It Now or Best Offer
free,30-Day Returns
Seller Store comicstrips
(11581) 100.0%,
Location: Chicago, Illinois
Ships to: US,
Item: 175424002864
Restocking Fee:No
Return shipping will be paid by:Buyer
All returns accepted:Returns Accepted
Item must be returned within:30 Days
Refund will be given as:Money Back
Color:Black
Date of Creation:1938
Original/Reproduction:Original
Country/Region of Manufacture:United States
This is a Esso Gasoline Ad. Hard to Find Early Pages! Great Artwork! This was cut from the original Newspaper from 1937. Size: ~10 x 12 inches. Paper: Some light tanning, otherwise: Excellent! Bright Colors! Ad Cut from actual Newspapers of the time! (Please Check Scans) Free PostageUSA! $25.00 Total International postage on any size order Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comic strips and Paper Dolls. Thanks for Looking! Esso Product typeGasoline, lubricants OwnerExxonMobil (1999–present) Produced byExxonMobil CountryUnited States Introduced1911; 111 years ago MarketsWorldwide Previous ownersStandard Oil of New Jersey (1911–99) Esso (/ˈɛsoʊ/) is a trading name for ExxonMobil. Originally, the name was primarily used by its predecessor Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. The company adopted the name “Esso” (the phonetic pronunciation of Standard Oil’s initials, ‘S’ and ‘O’), to which the other Standard Oil companies would later object. Standard Oil of New Jersey started marketing its products under the Esso brand in 1926. In 1972, the name Esso was largely replaced in the U.S. by the Exxon brand after the Standard Oil of New Jersey bought Humble Oil, while the Esso name remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, while the Exxon brand is used only in the United States alongside Mobil. In 1911, Standard Oil was broken up into 34 companies, some of which were named Standard Oil and had the rights to that brand in certain states (the other companies had no territorial rights). The name Esso is the phonetic pronunciation of the initials ‘S’ and ‘O’ in the name Standard Oil. Standard Oil Company (New Jersey; “Jersey Standard”) had the rights in that state, plus in Maryland, West Virginia, Virginia, North Carolina, South Carolina, and the District of Columbia. By 1941, it had also acquired the rights in Pennsylvania, Delaware, Arkansas, Tennessee, and Louisiana. It also used the Esso brand in New York and the six New England states, where the Standard Oil Company of New York (Socony-Vacuum, later Socony Mobil) had the rights, but did not object to the New Jersey company’s use of the trademark[citation needed] (the two companies did not merge until November 1999). However, in the other states, the other Standard Oil companies objected and, via a 1937 U.S. federal court injunction, forced Jersey Standard to use other brand names. In most states the company used the Enco (“Energy Company”) brand name, and in a few, the Humble brand name. The objections were mostly made by Standard Oil of Ohio and, in the 1960s, Standard Oil of California (now Chevron Corporation) after their acquisition of former Esso jobber Standard Oil of Kentucky. The other major Standard Oil spinoff, Standard Oil of Indiana (which became Amoco) largely didn’t object due to the Midwestern United States being a weaker market for Esso. Likewise, The Ohio Oil Company, which eventually became Marathon Oil, didn’t market its downstream assets under the Standard name due to Sohio and Amoco owning the rights to the name in its core Midwestern territory. The other Standard companies likewise were “Standard” or some variant on that name in their home states, and another brand name in other states. Esso ranked 31st among American corporations in the value of World War II production contracts. During the years of racial segregation in the United States, Esso franchises gave out The Negro Motorist Green Book: An International Travel Guide. In 1973, Standard Oil of New Jersey renamed itself Exxon Corporation, and adopted the Exxon brand name throughout the country. It maintained the trademark rights to the Standard and Esso brands in the states where it held those rights by selling Esso Diesel in those states at stations that sell diesel fuel, thus preventing the trademark from being declared abandoned.*Fantastic Pages for Display and Framing! Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out Priority Mail which takes 2-3 days to arrive in the USA and Air Mail International which takes 5 -10 days depending on where you live in the world. I do not “sell” postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right.
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