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Book Title:Market Driven Enterprise : Product Development, Supply Chains, an
Subject Area:Organizational Sociology
Item Height:239 mm
Item Width:167 mm
Author:Amiya K. Chakravarty
Publication Name:Market Driven Enterprise: Product Development, Supply Chains, and Manufacturing
Format:Hardcover
Language:English
Publisher:John Wiley & Sons INC International Concepts
Subject:Computer Science,Management,Business
Publication Year:2001
Type:Textbook
Item Weight:990 g
Number of Pages:528 Pages
Market Driven Enterprise : Product Development, Supply Chains, and Manufacturing, Hardcover by Chakravarty, Amiya K., ISBN 0471244929, ISBN-13 9780471244929, Like New Used, Free P&P in the UK A complete handbook on a critical issue for todays businessleaders-how to improve customer satisfaction, control costs, andmaximize profits
Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck.
Ths twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance ths readability-as does its detailedtable of contents breaking down each chapter into subsections forquick reference. Some of ths most valuable featuresinclude:
* An analysis of the entire product development and manufacturingprocesses in light of customer needs
* An innovative treatment of ly connected supply networksand new business models
* A focus on the optimization of manufacturing and marketingprocesses for greater managerial insights leading to the highestpotential profit
* Coverage of the most vital management techniques andphilosophies-concurrent engineering and quality functiondeployment, manufacturing flexibility, information transparency,collaboration, and the virtual enterprise-and their relationship tothe market-driven manufacturing process
* Mathematical models for product-platform, product launch,supply-chain coordination, and market-driven manufacturing
For students and professionals in business and engineering,production and operations management, marketing, or production anddesign engineering, Market Driven Enterprise is an essentialhandbook. Anyone whose business is striving to attain an optimalposition in a demanding marketplace will find it an excellent placeto start.
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