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Publication Month:November
Publication Year:1962
Language:English
Publication Frequency:Monthly
Publication Name:Modern Screen
Signed:No
Features:Illustrated
Genre:Movies & TV
Publisher:Dell Publishing Company
Topic:Celebrities/movies and TV shows
Country/Region of Manufacture:United States
Subscription:No
This is the November 1962 issue of Modern Screen, featuring a photo of Marilyn Monroe on the cover and the article “The Man Who Killed Marilyn.” The two other cover articles are about Elizabeth Taylor and Jackie Kennedy.To complement the articles and features are numerous black & white photographs and vintage advertisements. The issue contains 76 pages and measures approximately 8.5 x 10.75 inches. On the evening of August 4, 1962, actress Marilyn Monroe died at age 36 of a barbiturate overdose inside her home in Brentwood, California. Her body was discovered before dawn the following morning, on August 5. Monroe had been one of the most popular Hollywood stars during the 1950s and early 1960s, and was a top-billed actress for the preceding decade. Her films had grossed $200 million by the time of her death.Monroe had suffered from mental illness and substance abuse, and she had not completed a film since The Misfits, released on February 1, 1961, which was a box-office disappointment. Monroe had spent 1961 preoccupied with her various health problems, and in April 1962 had begun filming Something’s Got to Give for 20th Century Fox, but the studio fired her in early June. Fox publicly blamed Monroe for the production’s problems, and in the weeks preceding her death she had attempted to repair her public image by giving several interviews to high-profile publications. She also began negotiations with Fox on being re-hired for Something’s Got to Give and for starring roles in other productions. Modern Screen was an American fan magazine that for over 50 years featured articles, pictorials and interviews with movie stars (and later television and music personalities).Modern Screen debuted on November 3, 1930. Founded by the Dell Company, Modern Screen quickly became popular and by 1933 it had become Photoplay magazine’s main competition. It began to brag on its cover that it had “The Largest Circulation of Any Screen Magazine,” and Jean Harlow is seen reading a copy of Modern Screen in the 1933 film Dinner at Eight. During the early 1930s, the magazine featured artwork portraits of film stars on the cover. By 1940 it featured natural color photographs of the stars and was charging 15 cents per issue.Modern Screen remained a major success through the 1950s but a downturn in movie ticket sales at the end of the decade led to a general sales decline in the magazine. Still Modern Screen managed to remain popular. On January 3, 1967, The Film Daily declared that 50% of movie ticket sales were influenced by fan magazines such as Modern Screen and Photoplay. The magazine remained popular through the 1970s. In the early 1980s, however, the popularity of general interest celebrity publications like People Magazine proved to be the end of old-fashioned movie fan magazines. Modern Screen became a bimonthly magazine, but in 1985 publication of the magazine ceased.
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