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Seller Store marius90630
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Location: Cypress, California
Ships to: US,
Item: 405290182218
Restocking Fee:No
Return shipping will be paid by:Seller
All returns accepted:Returns Accepted
Item must be returned within:30 Days
Refund will be given as:Money Back
Animation Studio:Murakami Wolf
Type:Cel
Year of Production:1972
Character:Dig’Em Frog
Tradition:Anime
Era:1970s
Original/Licensed Reproduction:Original
Illustrator:Jimmy T. Murakami
Theme:Animation
Item Length:20.25 in
Franchise:Kellogg’s
Item Width:16.25 in
This is a 1970s animation cel of the Dig’Em Frog from the Murakami/Wolf Animation Studio. The frame measures approx 20.25 in x 16.25 in. The image area approx 12.75 in x 8.5 in. It is in excellent condition with no issues. The Dig ‘Em Frog was introduced in 1972 as the mascot for Kellogg’s Honey Smacks, formerly known as Sugar Smacks. James Mackey, a former Executive Art Director at Leo Burnett in Chicago, created the character in the early 1970s. Dig ‘Em Frog was popular with consumers and his catchphrase was “You’ll hop when you eat them!” . In ads, Dig ‘Em would appear in front of a group of kids, and they would eat some cereal together. In the 1960s, Fred Wolf set up a studio in Hollywood, California with Japanese-American animator Jimmy T. Murakami (later of The Snowman). The studio was called Murakami-Wolf Films. In 1978, animator Charles Swenson became a partner, and the company became known as Murakami-Wolf-Swenson. The cereal debuted in 1953 as Sugar Smacks and had various mascots, including Smaxey the Seal, an animated seal, and Quick Draw McGraw. In the 1970s, Kellogg’s changed the name to Honey Smacks and wanted a more fun-oriented appeal. Dig ‘Em Frog retired in 1986, but returned in the 1990s. Wally Bear became the new face of Honey Smacks in 1986, but consumers wanted Dig ‘Em Frog back. In more recent ads in other countries, Dig ‘Em is depicted as a character who’s crazily addicted to Smacks. An animation cel, short for celluloid, is a transparent plastic sheet used in traditional, hand-drawn animation. In cel animation, artists draw characters on the front of the cel in black ink and paint on the back. The cels are then placed over a static background drawing. Cel animation was the dominant method of 2D animation for decades, but it has largely gone out of fashion in the digital age. The technique is time-consuming and costly, and requires lots of animators to draw every frame by hand. However, it can reduce the number of times an image has to be redrawn and enables studios to split up the production process to different specialized teams.
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